February 23, 2010
Have you said this… “I/We need a pen” or “I/We need a mug” or how about “I/We need a notepad…maybe sticky notes”. Now, you may very well like to have these for various reasons but there are so many questions to be answered before you invest in these promotional products….and how many!!
There are over 85,000 promotional products and all too often business executives are not working with a marketing consultant or promotions director when they are in the decision-making process. No matter what your budget is, there are products that will represent your business more specifically, will have “hang around” time, and will successfully meet your branding goals…..and not just because it is the color of your logo.
Even if it is a tradeshow and you want to spend $.30/piece, a pen is NOT the only answer. It could be if you are an accountant and you found a nice, smooth writing fine point or a real estate agent and it is a pen with several imprint areas or a corporate law attorney where many documents are signed. Well you get the picture. Questions to ask yourself:
- Where are you giving these out
- To whom are you giving them
- What value do you expect in return
- Did you look at this promotion from a marketing perspective
In this economy, it is tempting to eliminate name awareness opportunities. The dictionary says “…..tempt ~ draw into a foolish or wrong course of action“. Well no one I know is foolish and positive that with the correct guidance would not make a wrong decision. Consult with a marketing professional with promotions expertise so that you get the direction you need. A recommendation would be cut-back but don’t cut-out either marketing, PR or promotions…..have to add Social Media as well. By the way, I have a pen and a mug for retention and leave behind gifts…..very different than give-aways no matter what the event.
February 20, 2010
Competition is a good thing…right?
Motivates us to be the best we can be, helps to keep us up-to-date with what’s happening in our industry, teaches us to be more responsive to change, sharpens our skills, tests our values.
With all of these positive responses set forth above, why do many view the competitor as the “enemy”. It takes far more energy to study and complain about what someone else is doing or not doing, rather than developing our own strengths, deepest values, passions, and commitments so that what we are competent at is NOT JUST A JOB.
Keep in mind…somewhere down the line, that competitor may be a potential client and no door should ever be closed. Respect for the way a person does business should be across the board. Author Dr. Henry Cloud, “Integrity”, encourages us to be aware of the “wake” we leave behind us as we go through life and interact both with our personal and business relationships. Smooth or very little waves are good!!
Focusing in on your own worth and value to your client is a whole lot more beneficial to them than comments about what your competitor is or is not doing. Approach all with respect and it will come back to you ten-fold.
“I have been up against tough competition all my life. I wouldn’t know how to get along without it.” ~ Walt Disney
February 16, 2010
First there is marketing….
“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
Uncomplicated example of how marketing, advertising, promotions and public relations all work together. At a time when we are reviewing budgets, this is a good reminder to just cut-back don’t cut-out.
Strategize getting value in return.
Bring brand to the attention of potential and/or current customers
Keeps brand in the minds of customer which in turn stimulates demand
Helps public to understand company/product
What would you cut-out…..hopefully nothing!!