February 16, 2010

What 5 circus examples teach us

Posted in 1 tagged , , , , , at 5:32 am by mktgbydm

First there is marketing….

http://www.ringling.com/FlashSubContent.aspx?id=11840&parentID=320&assetFolderID=324

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

Uncomplicated example of how marketing, advertising, promotions and public relations all work together.  At a time when we are reviewing budgets, this is a good reminder to just cut-back don’t cut-out. 

MARKETING:

Strategize getting value in return.

ADVERTISING:

Bring brand to the attention of potential and/or current customers

PROMOTIONS:

Keeps brand in the minds of customer which in turn stimulates demand

PR:

Helps public to understand company/product

What would you cut-out…..hopefully nothing!!