February 20, 2010

Competition sharpens our skills

Posted in Advertising Specialties-Promotion, Integrity tagged , , , at 9:03 am by mktgbydm

I'm smiling...really!

Why hate me....I'm just being me!!

  

    

Competition is a good thing…right?    

Motivates us to be the best we can be, helps to keep us up-to-date with what’s happening in our industry, teaches us to be more responsive to change, sharpens our skills, tests our values.    

With all of these positive responses set forth above, why do many view the competitor as the “enemy”.  It takes far more energy to study and complain about what someone else is doing or not doing, rather than developing our own strengths, deepest values, passions, and commitments so that what we are competent at is NOT JUST A JOB.   

Keep in mind…somewhere down the line, that competitor may be a potential client and no door should ever be closed.  Respect for the way a person does business should be across the board.  Author Dr. Henry Cloud, “Integrity”, encourages us to be aware of the “wake” we leave behind us as we go through life and interact both with our personal and business relationships.  Smooth or very little waves are good!!     

Focusing in on your own worth and value to your client is a whole lot more beneficial to them than comments about what your competitor is or is not doing.  Approach all with respect and it will come back to you ten-fold.      

“I have been up against tough competition all my life.  I wouldn’t know how to get along without it.” ~ Walt Disney  

February 16, 2010

What 5 circus examples teach us

Posted in 1 tagged , , , , , at 5:32 am by mktgbydm

First there is marketing….

http://www.ringling.com/FlashSubContent.aspx?id=11840&parentID=320&assetFolderID=324

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

Uncomplicated example of how marketing, advertising, promotions and public relations all work together.  At a time when we are reviewing budgets, this is a good reminder to just cut-back don’t cut-out. 

MARKETING:

Strategize getting value in return.

ADVERTISING:

Bring brand to the attention of potential and/or current customers

PROMOTIONS:

Keeps brand in the minds of customer which in turn stimulates demand

PR:

Helps public to understand company/product

What would you cut-out…..hopefully nothing!!