November 5, 2009

Budget Constraints for Advertising Specialties Necessitate “Exact Count”

Posted in 1 at 6:39 pm by mktgbydm

Businesses, even in this struggling economy, are still budgeting some monies for special client gifts as well as recognition rewards for their employees.  When doing so, it is important to understand that a majority of advertising specialty vendors do not perform an exact count when processing orders. This can come as quite a surprise when you receive your order and invoice, especially if the vendor adds 5% – 10% additional promotional product when your budget didn’t allow for this.  If you order 200 pens, 5% additional product is not a big deal but if you order 200 Digital Frames and the vendor adds 10% additional product that could be $400 – $500 additional on invoice.

You do have a choice.  It is recommended that any time you are ordering a specific quantity of promotional product, you ask what is the vendor’s policy for “exact count”, is there a fee for exact count and/or can you accept an underrun only?  Sometimes the fee is not that much and is worth it.  Other vendors may not charge at all but the request has to be put on the order itself  by your distributor. 

My advice would be to check it out every time you order….. at least throughout 2010 so that you you can stay within the monies you set aside and  fully understand how much product you should receive.

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November 2, 2009

Changing Marketing|Sales Behavior Toward Social Media Requires Skilled Promotions

Posted in 1 at 7:36 pm by mktgbydm

Changing behavior regarding how we in business, both large and small, increase sales, retain clients, attract potential clients and everything we have known in the past is not going to be easy for most.  Social Media truly has been marketed well and has attracted “possible” consumers.  Some Social Media Strategists are skilled at PROMOTING Social Media values and importance of integrating with Business Plan.  Skilled promotion will change behavior with never once “selling”.   Generous sharing of quality bearing information, providing varied tools to read, hear and see the value are extremely helpful to companies that do “get it” but need the strategists to assist with the HOW TO!!

Promotion assists the consumer in WHY they should do something different than what has always been done and has worked.  Behavioral change can be most challenging and frustrating because you may realize you have the consumers’ attention but the “buy-in” is twice as difficult to achieve.  Some are doing it right and @CragerInc http://www.CragerInc.com is a perfect example of expertise, value, quality and beyond tech savvy……a true Social Media Strategist (SMS).  Recognizing skilled promotion was a natural for me since it is what I do.  Realizing marketing by DM needed a SMS was a behavioral change that took courage.  I am ready for 2010…..are you?

Recently, Amy Howell, Howell Marketing, did an excellent blog that I would like to share with you if you haven’t seen it.  I think it will be extremely helpul…..http://ow.ly/yjWy.  Couldn’t have said it better myself.