October 19, 2009
How do you decide what is the “best” choice of client gift for this holiday season? Is there really a best choice or should you individualize your gift? Clients will ask, “What is the hot item for this year?” One of the most asked questions is, “Should we put our logo on it?” Well, let’s discuss these challenging decisions. Advising clients on this decision-making process is not easy because there is a lot of emotion involved when you’re giving a “thank you for your business’ gift. So first we are going to take the emotion out of it and be logical…..we’ll slowly move to the center between emotion and logic.
In this economy careful consideration has to be given on who you are giving the gift to and does it look as though you spent too much. Imagine that!! You may have already decided to cut back on your budget and that is perfectly O.K. The thought REALLY does count. Spend the most time on deciding whether you want to get the same gift for all or different gifts for newer clients, long-term clients and/or potential clients. Set a budget and stick to it. Remember don’t confuse bigger with better because in the end, the most important thing is the quality of your relationship.
Back to the gift now…..the so-called “hot” item depends on the person receiving the gift. Bracelet flashdrives are really a popular item but you have to be sure if it is really going to be appreciated mainly because it is your hard earned dollar that may be wasted. So all that being said, regarding your higher-end clients, since you may decide to budget more dollars for these gifts, a choice may be to put your logo on it but choose something where your logo can go INSIDE. As an example anything leather that can be debossed inside such as a business card case (even if metal that can be etched inside), padfolio, books, document folders, etc. Executives do not want to carry someone elses logo which is too visible. On the inside is fine and it is your client that you want to continually see your logo anyway. Your newer clients and/or potential clients, a visible logoed item is perfectly appropriate. Probably something they use everday or see everyday would be best. However, don’t conform to the usual pen or mug unless it is so very different. Make sure when you are talking with anyone regarding purchasing promotional product, they are not just “selling” but giving great consideration to whom you are giving the gift and if it is going to be something that will show you had an “emotional” commitment when you chose this gift for them. Here is where the emotion comes in!! Your budget, the economy, ROI are all the logical decisions made first, now you are free to get emotionally involved and with the help of a professional in Advertising Specialties you can make a good decision.
October 13, 2009
A simple question like “What color it that?” is not as easy to answer as you might think…..at least in the Advertising Specialties business. For instance, if I said “celery, pistachio, serene, meadow, ming, peapod” to a golf event organizer who needs polos for attendees, the response might be “I just want light green polos!!”
Now I know all professions have their challenges, and I admit this is one of the “fun” challenges, but you can imagine the confusion. The blue shades are even more inclined to cause a blank stare….ice blue, Jamie blue, empire blue, metro blue, Carolina blue, California blue and I could go on but I am sure you get the picture. Men inparticular seem to be totally confused with Taupe or Stone but of course confusion is not limited to either gender. Ladies….I know you can picture the color Flamingo in your mind’s eye but here is the question….”Would you like a nice sweater set in Bitteroot?”
Every year as Promotional Product professionals we take special color courses (just kidding)…but maybe we should. Believe me, we will have new colors next year and I’m thinking we should come up with a name for one.
So that being said…..any suggestions you may have, I will be happy to convey to all the “color decision-makers”. Please comment and send me a Color Name with a brief description of the shade. Join in the fun that I have everyday.
October 6, 2009
Competition is a good thing…right? Motivates us to be the best we can be, helps to keep us up-to-date with what’s happening in our industry, teaches us to be more responsive to change, sharpens our skills, tests our values. With all of these positive responses because of our competitors, why do many view the competitor as the “enemy”. It takes far more energy to study and complain about what someone else is doing or not doing, rather than developing our own strengths, deepest values, passions, and commitments so that what we are competent at is NOT just a job.
Somewhere down the line, that competitor may be a potential client and no door should ever be closed. Respect for the way a person does business should be across the board. Author Dr. Henry Cloud, “Integrity”, encourages us to be aware of the “wake” we leave behind us as we go through life and interact both with our personal and business relationships. Smooth and very little waves is good!!
Focusing in on your own worth and value to your client is a whole lot more beneficial to them than comments about what your competitor is or is not doing. Approach all with respect and it will come back to you ten-fold.
“I have been up against tough competition all my life. I wouldn’t know how to get along without it.” ~ Walt Disney
October 3, 2009
Learning something new everyday is just the way it is….unless you want to be left behind. So, naturally, since I am in business and social media is really the “hot” means to communicate even more effectively than in the past, to me it was a must to investigate. So for my very first blog I would like to share with you some of my inital experiences on Twitter. For me personally, it has been fascinating. My choice was to follow people that were posting informative links. So much information out there and changing very fast. Luckily some of my followers knew exactly where to find blogs and websites that I can learn various imperative information. I have made so many wonderful connections that I would not have ordinarily been able to. Businesses large and small are missing a great opportunity if they are not exploring the advantages that Twitter presents. Don’t forget to add it to your business plan. Watch, listen and learn and you too will be as intrigued as I am regarding this awesome opportunity to connect and build relationships. Who knows….you might even grow your business and meet some great people doing it!! Now, I must develop my Plan and integrate Twitter in my everyday communications. Have you finalized you Plan? Any advice?